The SuperyachtSet
The SuperyachtSet are a new international social elite ‘the new global superclass’.
The jetset for the new millennium...
Unrivalled experiences. Unparalleled luxury.
Money doesn't buy you happiness,
but it buys you a big enough yacht
to sail right up to it
The
SuperyachtSet
Why? - The "Need to belong" is part of what makes us human
The SuperyachtSet gives members a sense of social identity: a sense of belonging within this new global superclass
The original
SuperyachtSet
In 1954, Aristotle Onassis created the greatest yacht of all, the Christina O. A 325-foot white masterpiece was to be the beginning of what we now know as the superyacht. It is rumoured that Richard Burton had once said, "I am positive that there is no man or woman that will not be seduced by this yacht." The royalty and the celebrity that graced its decks would become the stuff of legend, showcasing to the world what experiences could abound on board a floating palace.
join the
SuperyachtSet
Since that time, yachts have grown in number and size, in grandeur and in style. It has become the most alluring way to see the world in privacy, the modus operandi for the exclusive set. Onassis always wanted to break new ground; to seek the modern - and nothing has changed in that respect. The Superyachtset are the new jetset, visiting far flung places across the seas instead, living dreams of wondrous exploration.
